4,407 quotes curated by Chris Lavergne:
“Take whiskey. Why do some people chose Jack Daniel's, while others choose Grand Dad or Taylor? Have they tried all three and compared the taste? Don't make me laugh. The reality is that these three brands have different images which appeal to different kinds of people. It isn't the whiskey they choose, it's the image. The brand image is 90 per cent of what the distiller has to sell.
Researchers at the Department of Psychology at the University of California gave distilled water to students. They told some of them that it was distilled water, and asked them to describe its taste. Most said it had no taste of any kind. They told the other students that the distilled water came out of the tap. Most of them said it tasted horrible. The mere mention of tap conjured up an image of chlorine.
Give people a taste of Old Crow, and tell them it's Old Crow. Then give them another taste of Old Crow, but tell them it's Jack Daniel's. Ask them which they prefer. They'll think the two drinks are quite different. They are tasting images.”
Tagged:
Advertising, Simulacrum
“Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking a hot bath, or drinking half a pint of claret. Suddenly, if the telephone line from your unconscious is open, a big idea wells up within you.”
Tagged:
Work Strategies
“Man is elementally indivisible from the biosphere. And this inseparability is only beginning to become precisely clear to us. In reality, no living organism exists in a free state on Earth. All of these organisms are inseparably and continuously connected — first and foremost by feeding and breathing — with their material-energetic environment.”
Tagged:
Chains