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David Ogilvy Quotes

Total quotes: 4
“What guts it takes, what obstinate determination, to stick to one coherent policy, year after year, in the face of all the pressures to 'come up with something new' every six months.”
— David Ogilvy, THE IMAGE OF THE BRAND – A NEW APPROACH TO CREATIVE OPERATIONS: Text of talk given at the American Association of Advertising Agencies
Tagged: Life
“Don't waste time on problem babies.”
— David Ogilvy, Confessions of an Advertising Man
Tagged: Life
“His agency was structured in the loosest possible way. He detested hierarchies. There were no department heads, and no job descriptions. The agency operated as a partnership, like a big law firm. When he offered me a job, he gave me no inkling what work he had in mind for me. Office boy? Copywriter? His successor? He did not say, and I did not ask him.”
— David Ogilvy, Ogilvy on Advertising
Tagged: Hiring
“Take whiskey. Why do some people chose Jack Daniel's, while others choose Grand Dad or Taylor? Have they tried all three and compared the taste? Don't make me laugh. The reality is that these three brands have different images which appeal to different kinds of people. It isn't the whiskey they choose, it's the image. The brand image is 90 per cent of what the distiller has to sell. Researchers at the Department of Psychology at the University of California gave distilled water to students. They told some of them that it was distilled water, and asked them to describe its taste. Most said it had no taste of any kind. They told the other students that the distilled water came out of the tap. Most of them said it tasted horrible. The mere mention of tap conjured up an image of chlorine. Give people a taste of Old Crow, and tell them it's Old Crow. Then give them another taste of Old Crow, but tell them it's Jack Daniel's. Ask them which they prefer. They'll think the two drinks are quite different. They are tasting images.”
— David Ogilvy, Ogilvy on Advertising
Tagged: Advertising, Simulacrum
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