“One thing that I think we as an industry need to do is to truly understand what the distribution of impressions is. Because sometimes when you do a buy, some clients think they’re only getting O&O’s, but if there is a certain size of a buy that the O&O can’t fulfill than many of the publishers will go off platform, and clients really need to see the reports for what that looks like.”

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Kelly Peacock is an accomplished poet and social media expert based in Brooklyn, New York. Kelly has a Bachelor's degree in creative writing from Farieligh Dickinson University and has contributed to many literary and cultural publications. Kelly assists on a wide variety of quote inputting and social media functions for Quote Catalog. Visit her personal website here.

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