“We and many other media companies will go from trying to find the silver bullet narrative of the future of advertising and being a services company now to admitting that we will be a diverse business. We’re going to sell many different things. The ad business of the future will be dominated by the platforms. The role of a publisher is to sell ideas. Branded content as a stand-alone line of business is going to go away.”
— Sebastian Tomich, NYT's head of ads Sebastian Tomich: The role of the publisher is to sell ideas
Tagged: Media Cliff Notes, Branded Content, Digital Marketing
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NYT's head of ads Sebastian Tomich: The role of the publisher is to sell ideas digiday.com

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