“Assume an editor pays a writer $100. Taking as a random decent example a $5 CPM, the piece would need 20,000 pageviews to make that $100. That doesn’t take into account the editor’s salary, the salaries of any developers, or any other costs beyond getting letters into a Word document. (In particular, the people selling the ads tend to get paid more than all the rest of those people.) In any event, a person can’t afford to do much reporting or spend too much time writing if he or she is only getting $100 a story and planning to make a living. The likelihood of that story breaking out in any meaningful way is pretty low.”

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About the author

This page was created by our editorial team. Each page is manually curated, researched, collected, and issued by our staff writers. Quotes contained on this page have been double checked for their citations, their accuracy and the impact it will have on our readers.

Kelly Peacock is an accomplished poet and social media expert based in Brooklyn, New York. Kelly has a Bachelor's degree in creative writing from Farieligh Dickinson University and has contributed to many literary and cultural publications. Kelly assists on a wide variety of quote inputting and social media functions for Quote Catalog. Visit her personal website here.

Kendra Syrdal is a writer, editor, partner, and senior publisher for The Thought & Expression Company. Over the last few years she has been personally responsible for writing, editing, and producing over 30+ million pageviews on Thought Catalog.