“As a standalone source of revenue, micropayments face several structural problems. Chief among them is Arrow’s information paradox, according to Tony Haile, CEO of Scroll, a forthcoming subscription service that will strip ads out of participating publishers’ sites. The paradox holds that a consumer will not pay for information or knowledge without knowing what it is, but that same consumer has no reason to pay for it once she knows what she’s getting.”
— Max Willens, In the hunt for reader revenue, publishers give micropayments another look
Tagged: Micropayments, Content, Publishing Revenue, Digital Publishing
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