“We used to call them “namestorms.” Get it? Denton didn’t want them too positive. They always had to have a negative connotation. Everyone else on the Web would have named it something like “HomeRun.com” or “BigWinner.com.” We’d put together these complicated spreadsheets with prefixes and suffixes that would be weird but interesting. “Misplayer” was one that we liked. “Bench Jock” was one that we liked. “Bench Writer.” “Bench Cast.” “Off Play.” “Scrum Line.” These sound like jokes from House of Cards. Usually Denton would emerge, somehow put two and two together, and have the name nailed.”
— Lockhart Steele, Gawker: An Oral History (Kindle Single)
Tagged: Understanding Gawker Media, Negative, Deadspin
Appears In: Negative Attitudes Quotes
Share on Facebook
Share on Twitter
Read:
Gawker: An Oral History (Kindle Single)

Explore more quotes:

Beach Quotes (42)
Deep Quotes (500)
Encouraging Quotes (30)
Funny Quotes (120)
Inspirational Quotes (501)
Quotes about Love (854)
TV Quotes (1,000+)
Movie Quotes (1,000+)

About the author

This page was created by our editorial team. Each page is manually curated, researched, collected, and issued by our staff writers. Quotes contained on this page have been double checked for their citations, their accuracy and the impact it will have on our readers.

Kelly Peacock is an accomplished poet and social media expert based in Brooklyn, New York. Kelly has a Bachelor's degree in creative writing from Farieligh Dickinson University and has contributed to many literary and cultural publications. Kelly assists on a wide variety of quote inputting and social media functions for Quote Catalog. Visit her personal website here.

Kendra Syrdal is a writer, editor, partner, and senior publisher for The Thought & Expression Company. Over the last few years she has been personally responsible for writing, editing, and producing over 30+ million pageviews on Thought Catalog.