“Legacy brands can buy identity (for example, Unilever, which snatched up subscription-based personal grooming company Dollar Shave Club for $1 billion); they can invest in identity (e.g., General Motors, which poured $500 million into ride-sharing startup Lyft to better understand and serve a new generation of drivers and passengers); or they can build their own identity asset on the years and years of customer data they've already accumulated. Whichever path brands pursue, maintaining the status quo is not an option if they want to stick around past the year ahead.”
— Kathy Menis, Surviving 2018: Reinvent Your Brand as an Identity Company
Tagged: Brand Identity, Digital media, Marketing
Share on Facebook
Share on Twitter
Read:
Surviving 2018: Reinvent Your Brand as an Identity Company adage.com

Explore more quotes:

Beach Quotes (42)
Deep Quotes (500)
Encouraging Quotes (30)
Funny Quotes (120)
Inspirational Quotes (501)
Quotes about Love (854)
TV Quotes (1,000+)
Movie Quotes (1,000+)

About the author

This page was created by our editorial team. Each page is manually curated, researched, collected, and issued by our staff writers. Quotes contained on this page have been double checked for their citations, their accuracy and the impact it will have on our readers.

Kelly Peacock is an accomplished poet and social media expert based in Brooklyn, New York. Kelly has a Bachelor's degree in creative writing from Farieligh Dickinson University and has contributed to many literary and cultural publications. Kelly assists on a wide variety of quote inputting and social media functions for Quote Catalog. Visit her personal website here.

Kendra Syrdal is a writer, editor, partner, and senior publisher for The Thought & Expression Company. Over the last few years she has been personally responsible for writing, editing, and producing over 30+ million pageviews on Thought Catalog.