“It’s become like the mafia in a sense in that, if you want to communicate with the people that you’re supposed to have a connection with, you have to pay Facebook for that communication. The media and ad tech world is becoming ‘pay for play,’ and the fact that a publisher cannot get their message out to someone they expect to get it out to because some algorithm decided that they weren’t worthy to hear it is a big problem.”
— John Lemp, Here’s How Facebook’s Algorithm Shift Is Hurting Digital Publishers, and the Steps They Can Take to Survive
Tagged: Facebook, Media Cliff Notes, Facebook Algorithm Changes
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Here’s How Facebook’s Algorithm Shift Is Hurting Digital Publishers, and the Steps They Can Take to Survive adweek.com

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