“We all know that the days of easily calculated return on investment are years, if not decades, behind us. The once-simple formula, which compared how much a brand spent on an ad campaign to how many people it reached, has been replaced with new math for our digital age. While the temptation might be to keep counting clicks, eyeballs, likes and retweets (or some combination) and call it an assessment of success, consumers have become way too savvy for purely quantitative measures to matter much.”

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This page was created by our editorial team. Each page is manually curated, researched, collected, and issued by our staff writers. Quotes contained on this page have been double checked for their citations, their accuracy and the impact it will have on our readers.

Kelly Peacock is an accomplished poet and social media expert based in Brooklyn, New York. Kelly has a Bachelor's degree in creative writing from Farieligh Dickinson University and has contributed to many literary and cultural publications. Kelly assists on a wide variety of quote inputting and social media functions for Quote Catalog. Visit her personal website here.

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