“Next is the concept of channels—that there is a concentration of content that you are particularly in tune with but is still within the platform. You don’t have to leave the platform. I think that’s that’s a very positive evolution. I think the Discover section in Snapchat is actually quite [good]. Snapchat made the decision not to give you third party content in your feed. You actually have to go. I actually think that’s pretty smart because it means that I have made a conscious decision to go to CNN on the Discover platform.”
— Eric Hippeau, Q&A With Venture Capitalist Powerhouse Eric Hippeau on the Future of Digital Media
Tagged: Digital media, Marketing, Personalization, Platforms
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Q&A With Venture Capitalist Powerhouse Eric Hippeau on the Future of Digital Media adweek.com

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