“The ability to use big data to prove the value of print advertising has become even more important as publishers find themselves competing with data-rich digital rivals. Print publishers have responded with hard numbers of their own. Meredith, for example, uses the Meredith Sales Guarantee to measure and guarantee the incremental sales impact of advertising in print, digital and cross-platform. In every case, advertisers have seen a positive ROI and increase in sales, and the company plans to roll out the program to cover it’s recently-acquired Time Inc assets, Werther says.”
— Beth Braverman, Print Is Still Big Business in Magazine Media- Folio:
Tagged: Media Cliff Notes, Print Advertising, The Power of Print Media
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Print Is Still Big Business in Magazine Media- Folio: foliomag.com

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