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Lucia Moses Quotes

Total quotes: 6
“Some publishers saw their Facebook traffic nosedive last month, even as Facebook pushes initiatives designed to get users to stay in its app.”
— Digiday, Lucia Moses, Uh-oh, some publishers see a drop in Facebook traffic
Tagged: Facebook, Digital media, Facebook Referral Traffic, The Present Of Media
“Nearly half of people now get their news from Facebook. But Facebook doesn’t see itself as a media company; its business objective is to get users to spend more time on the platform, not to serve democracy. But as a distributor of news, it’s a highly flawed one.”
— Lucia Moses, 'The first Facebook election': Trump win spotlights Facebook's growing role in news
Tagged: Facebook, Election, News
“Agencies are consolidating their spending with fewer media sellers so there’s less need to cast a wide net with the RFP. More buyers are pursing the mantra of “fewer but deeper” relationships with buyers, especially as bigger chunks of budgets are run through programmatic (and, of course, Google and Facebook) as the workhorse for campaigns to get reach.”
— Lucia Moses, End of an era: Media buyers are ditching the much-hated RFP
Tagged: RFP, Media Buying, Media Cliff Notes
“The quandary for marketers is that they realize public trust in the social platforms and corporations is nose-diving, and their brand risks a negative rub-off of advertising on a platform that’s polluted with misinformation or offensive content. At the same time, they can’t replace the platforms’ audience and user data elsewhere.”
— Lucia Moses, 'We're in the middle of a reckoning': At digital media gathering, new reality sets in
Tagged: Facebook, Digital media, Brand Safety
“Twitter might still feel big for journalists who spend all day on the platform, and fully 59 percent of Twitter users do get news on the service, third after Reddit and Facebook. But only 16 percent of U.S. adults use Twitter in the first place, and only 9 percent of adults get news there. Compare that to Facebook, which is used by 67 percent of U.S. adults, with 44 percent of U.S. adults getting news there, according to Pew Research Center.”
— Lucia Moses, In the shadow of Facebook, Twitter loses traction with publishers
Tagged: Twitter, Social Media
“Observers point to the Netflix effect as a force behind branded video. Netflix (and now Amazon) have already spent a ton on original content. That not only raises audiences’ expectations for quality, but with people watching Netflix and other ad-free OTT services, it’s getting harder to get people’s attention with ads. So branded content video has to be all that much better.”
— Lucia Moses, As branded content pivots to video, publishers face new challenges
Tagged: Branded Content, Video, Media
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