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Andrew Shebbeare

Andrew Shebbeare Quotes

Total quotes: 2

Andrew Shebbeare

Birthname

Total quotes: 2

“The market for ad impressions is a lot like the market for used cars. Think of lemons, where the buyer of the used car knows a lot less about what’s inside it than the seller. Information asymmetry creates a real problem when there is a lack of transparency, or what we call in economics a moral hazard.”

— Andrew Shebbeare, Change Or Die? Essence’s Co-Founder On Why The Ad Industry Needs To Re-Evaluate Its Priorities | AdExchanger

Tagged: The Present Of Media, Google, Ad Blocking

“Ad blocking is a bit like polluting the planet or overfishing the oceans. It’s a little like what economists call the tragedy of the commons. Individual actors do what is independently rational for them according to their own self interests at the expense of the common good and the resource gets depleted, then everyone loses.”

— Andrew Shebbeare, Change Or Die? Essence’s Co-Founder On Why The Ad Industry Needs To Re-Evaluate Its Priorities | AdExchanger

Tagged: The Present Of Media, Google, Ad Blocking

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