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  3. Shareen Pathak

Shareen Pathak Quotes

Total quotes: 2

Shareen Pathak

Birthname
Total quotes: 2
“Comments should represent about 2 percent of total engagement on Facebook, Instagram and Twitter.”
— Shareen Pathak, Cheatsheet: What you need to know about influencer fraud
Tagged: Influencer, Media, Fraud, Engagement, Benchmarks
“Public relations hits from an ad appearing next to jihadi propaganda is one form of pressure, but it amounts to nothing in the battle for marketing results. And that pressure has grown as digital advertising has grown up — brand managers everywhere now have to account for how dollars are spent. Combine that with the continued downward pressure on pricing thanks to advertising’s reliable boogeyman, procurement, and brand-safety concerns take a back seat.”
— Shareen Pathak, It's the ROI, stupid: Advertisers talk a big game on brand safety, but rarely follow through
Tagged: Brand Safety, Media Cliff Notes
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