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Shannon Pruitt Quotes

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Shannon Pruitt

Shannon Pruitt

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The Why is the single most powerful way to get the ripple that connects a story to its audience. Why this audience? Why should they care about you and what you have to say? Why do you have the credibility and right to be having this conversation? Why is this considered storytelling and not repurposed advertising? Why did you select the story you are telling? Why would they have a barrier or even better trigger to receive it? Why are you choosing the distribution or influencer partner you are choosing to share the story? Why are they the best partner to help you adjust, optimize and measure the impact of your storytelling?

— Shannon Pruitt, Creating a Ripple Effect Is Key for Branded Stories to Swim, Not Sink

Advertising Marketing Business Storytelling

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Related quotes to Shannon Pruitt tagged Advertising, Marketing

Well, you know what they say, you don't sell the steak, you sell the sizzle.

— Cosmo Kramer (Michael Richards), Seinfeld, Season 8: The Bizarro Jerry

Sales Advertising Steak

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We are being manipulated every single day by an industry that rakes in billions while we stand crying over our bathroom scales.

— Megan Jayne Crabbe, Body Positive Power

Body Image Advertising Consumerism Fashion Industry Beauty Industry

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Imagine if species of plants had as much advertising every year as brands of drugs.

— Tao Lin, via twitter.com

plants Advertising Tree Hugging

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When a man throws an empty cigarette package from an automobile, he is liable to a fine of $50. When a man throws a billboard across a view, he is richly rewarded.

— Pat Brown, Ogilvy on Advertising

Advertising Billboards Nature

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Ads do more than just help pay for content. By informing consumers of their changing choices, ads also support innovation that is crucial to the growth of brands, the process of competition and the efficient functioning of markets.

— Mitch Barns, How More Precise Data Science Will Be Advertising's Ultimate Savior

Advertising Digital Ads Digital media

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Content marketing is not easy. In fact, it’s one of the most difficult forms of marketing to master.

— Cory Treffiletti, Content Marketing: Not As Easy As People Say It Is

Content Marketing Advertising Media Cliff Notes

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The day you sign a client is the day you start losing him.

— Don Draper (Jon Hamm), Mad Men, Season 1: Long Weekend

Advertising Clients

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But contrary to the bromides from executives about what audiences really want, this ‘pivot to video’ is more about advertisers’ ongoing search for a sustainable ad format, one that doesn’t end up proving its own ineffectiveness or exhausting its novelty.

— Adam Clair, Diminishing Returns — Real Life

Media Advertising Video strategy Business

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Like all good ad clichés, it manages to suggest everything and mean nothing.

— David Foster Wallace, Consider the Lobster: And Other Essays

Advertising Cliches

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With the exception of shows on public television or subscription services like Netflix and HBO, commercials pay for the shows we like. If we cut that off, we push television executives into new levels of subliminal trickery. Maybe we’ll decide that’s a fair trade.

— Jim Rutenberg, When TV Ads Go Subliminal With a Vengeance, We’ll Be to Blame

HBO Netflix Ads Advertising Subliminal Ads

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Language is supposed to illuminate meaning, but it doesn’t always work that way. As usage evolves, definitions become unmoored, and different people start using the same word to mean entirely different things. I think ‘brand’ is one of those words that is widely used but unevenly understood.

— Jerry McLaughlin, What is a Brand, Anyway?

Design Branding Advertising

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Only around a third of digital banner impressions have any impact at all, Mr. Snyder said, counting both the 57% that aren't viewed by humans and another roughly 10% rendered useless by frequency overkill.

— Jack Neff, ARF: Brands Should Be Spending $31 Billion More This Year Than They Are

Advertising Spend Advertising Digital media Banner Ads Too Many Ads Make You Hate A Brand

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Advertising is more likely to be encoded in long-term memory if people encounter it in multiple media, said Manuel Garcia-Garcia, senior VP for research and innovation in global ad effectiveness at the ARF.

— Jack Neff, ARF: Brands Should Be Spending $31 Billion More This Year Than They Are

Advertising Spend Advertising Digital media Banner Ads Too Many Ads Make You Hate A Brand

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Some salesmen think that selling is like eating—to satisfy an existing appetite; but a good salesman is like a good cook—he can create an appetite when the buyer isn't hungry.

— George Horace Lorimer, Letters From A Self-Made Merchant To His Son

How To Think Selling Advertising

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"Hey, waiter! Why is my portion so small today?"
"I was here yesterday and I had bigger piece of meat and much more garnish?"
"Where were you sitting yesterday, sir?"
"By the window."
"You see, customers by the window are served better for advertising."

— AlexanderZotov, "Hey, waiter! Why is my portion so small today?"

waiter food Advertising

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I’m Phil Knight, and I don’t believe in advertising.

— Phil Knight, via addicted2success.com

Advertising Belief Pride Success

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A creative idea needs creative direction not group consensus

— Lucian Trestler, via bbh-labs.com

Creative Direction Advertising Design Quotes Creativity

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"TV as a traditional medium is still important," said Rich Lehrfeld, senior VP-global brand marketing and communications, American Express. "When we run a heavy TV schedule, we see a lift in sales and product awareness. We need to run two weeks of digital to get the reach of one day of broadcast."

— Rich Lehrfeld, Dear TV: We Love You. You're Perfect. Now Change. (But Not Too Much.)

The Present Of Media The Future Of Television Advertising Spend Advertising

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AT&T said that it is halting all ad spending on Google except for search ads. That means AT&T ads will not run on YouTube or two million websites that take part in Google's ad network.

— Jessica Guynn, AT&T, other U.S. advertisers quit Google, YouTube over extremist videos

Sensitive Content Advertising

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Makeup is so well-advertised you can’t ignore it completely.

— Andy Warhol, The Philosophy of Andy Warhol (From A to B and Back Again)

Advertising beauty Makeup Culture and Society

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Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need.

— Tyler Durden (Brad Pitt), Fight Club

Consumerism Advertising

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Fake (social media) accounts, known as bots, can help sway advertising audiences and reshape political debates. They can defraud businesses and ruin reputations.

— NICHOLAS CONFESSORE, GABRIEL J.X. DANCE, RICHARD HARRIS and MARK HANSEN, The Follower Factory

Fake Followers Social Media Followers Social Media Marketing Advertising Capitalism digital age Fake News

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Once a brand hits the same person with digital banner impressions 40 or more times in a month, sales actually start to decline...

— Jack Neff, ARF: Brands Should Be Spending $31 Billion More This Year Than They Are

Advertising Spend Advertising Digital media Banner Ads Too Many Ads Make You Hate A Brand

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9 out of 10 people skip preroll ads, 23 percent of radio listeners immediately change the station when a commercial plays and 26 percent of U.S. desktop users block ads.

— Adam Root, How branded content counters consumer skepticism

Media Cliff Notes Advertising

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We will increasingly have less and less advertising. We are so disrespecting people’s time that they are spending more and more time in advertising-free environments. You’re asking me to give you my time for less than minimum wages, which is not worth my time.

— Rishad Tobaccowala, Publicis' Tobaccowala: Advertising Will Decline 30% In Next 5 Years

Advertising Ad Free User Experience Media Media Cliff Notes

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The loser here is Facebook. I can’t imagine that taking off all this quality news content and replacing it with personal connections experiences will result in deeper engagement.

— Justin Smith, 'A watershed moment': Publishers find hope in a more rational post-Facebook media landscape

Facebook Media Advertising Bloomberg Newsfeed

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If we spend more time talking about social media internally than we do talking to our customers on social media, something’s wrong.

— Jeff Elder, Understanding social media algorithms – Jeff Elder – Medium

Advertising Marketing Social Media Business Advice

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Being a solo publisher without a whole lot of scale is tough and is going to get tougher. Scale always ends up mattering. We’re entering a period of consolidation, and if you’re a small, medium-sized publisher, it’s tough out there. You’re always a nice-to-have, never a must-buy.

— Ben Lerer, Group Nine CEO Ben Lerer's 2018 outlook: 'We're entering a period of consolidation'

Group Nine Media Advertising Digital media Publishing Scale Consolidation

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27 percent of marketers surveyed say they use Facebook and Google for services that were once the domain of their traditional agencies. And 30 percent are likely to bring media planning and buying in-house.

— Lindsay Stein, Advertiser Survey Shows Upheaval In Industry

Advertising Marketing Media

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Pets are an incredibly powerful passion point that advertisers from multiple industries are paying more attention to.

— Baldwin Cunningham, What Dogs Of Instagram Can Teach You About Millennial Business

Pets Advertising

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Forever is an incorrect concept.

— John Green, Ads Work...but for Whom?

Advertising Forever

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The reason you haven't felt is because it doesn't exist. What you call love was invented by guys like me...to sell nylons.

— Don Draper (Jon Hamm), Mad Men, Season 1: Smoke Gets in Your Eyes

Love Advertising

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As a buyer, you cannot place advertising on Google and Facebook, optimize your spend against those audiences, and then port those learnings and that spend to other platforms. It's like Hotel California: you can check-out any time you like, but you can never leave!

— Alex Merwin, How Independent Publishers Can Fight the Google-Facebook Duopoly

Advertising Media Google Facebook

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As an advertiser, I must tell you ads are dead. The future is about things people want, not things they have to endure.

— Lou Paskalis, At Advertising Week, Anxiety Lurks Among the Agencies

Advertising Spend Media

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The people who say, 'Half my money spent on advertising is wasted; the trouble is I don't know which half' are going to get fired. Why? Because the technology to measure it is already out there

— James Thomas, What Exactly Is a Martech Stack?

Martech Marketing Artificial intelligence Media Programmatic Advertising Stack

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We need to stop interrupting what people are interested in and be what people are interested in.

— Craig Davis, Craig Davis on: interruption marketing | Collective Content

Marketing Media Cliff Notes Advertising

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Millennials are open to connecting with brands, drawn to bite-size content (paid or not) and intrigued by new information, product-wise. However, the main caveat is that it all needs to get done in an ergonomic, digestible and fluid manner.

— Thomas Sychterz, Infographic: What Millennials Want Online and Off

Millennial Marketing Content Sales strategy Advertising

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Digital turned 21 in 2017. It’s an adult now. The responsibilities are increasing. We pushed transparency; that’s step one. That leads to: You need more controls on your systems. It’s very clear that expectations are rising for digital companies.

— Marc Pritchard, 'Expectations are rising': P&G's Marc Pritchard says 2018 is the year of brand safety

P&G Marketing Viewability Brand Safety Media Advertising

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