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Shannon Pruitt Quotes
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Shannon Pruitt
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The Why is the single most powerful way to get the ripple that connects a story to its audience. Why this audience? Why should they care about you and what you have to say? Why do you have the credibility and right to be having this conversation? Why is this considered storytelling and not repurposed advertising? Why did you select the story you are telling? Why would they have a barrier or even better trigger to receive it? Why are you choosing the distribution or influencer partner you are choosing to share the story? Why are they the best partner to help you adjust, optimize and measure the impact of your storytelling?
—
Shannon Pruitt
,
Creating a Ripple Effect Is Key for Branded Stories to Swim, Not Sink
Advertising
Marketing
Business
Storytelling
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Imagine if species of plants had as much advertising every year as brands of drugs.
—
Tao Lin
,
via twitter.com
plants
Advertising
Tree Hugging
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Well, you know what they say, you don't sell the steak, you sell the sizzle.
—
Cosmo Kramer
(Michael Richards)
,
Seinfeld
,
Season 8
:
The Bizarro Jerry
Sales
Advertising
Steak
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We are being manipulated every single day by an industry that rakes in billions while we stand crying over our bathroom scales.
—
Megan Jayne Crabbe
,
Body Positive Power
Body Image
Advertising
Consumerism
Fashion Industry
Beauty Industry
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When a man throws an empty cigarette package from an automobile, he is liable to a fine of $50. When a man throws a billboard across a view, he is richly rewarded.
—
Pat Brown
,
Ogilvy on Advertising
Advertising
Billboards
Nature
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Ads do more than just help pay for content. By informing consumers of their changing choices, ads also support innovation that is crucial to the growth of brands, the process of competition and the efficient functioning of markets.
—
Mitch Barns
,
How More Precise Data Science Will Be Advertising's Ultimate Savior
Advertising
Digital Ads
Digital media
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The day you sign a client is the day you start losing him.
—
Don Draper
,
Mad Men
,
Season 1
:
Long Weekend
Advertising
Clients
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Content marketing is not easy. In fact, it’s one of the most difficult forms of marketing to master.
—
Cory Treffiletti
,
Content Marketing: Not As Easy As People Say It Is
Content Marketing
Advertising
Media Cliff Notes
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Like all good ad clichés, it manages to suggest everything and mean nothing.
—
David Foster Wallace
,
Consider the Lobster: And Other Essays
Advertising
Cliches
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With the exception of shows on public television or subscription services like Netflix and HBO, commercials pay for the shows we like. If we cut that off, we push television executives into new levels of subliminal trickery. Maybe we’ll decide that’s a fair trade.
—
Jim Rutenberg
,
When TV Ads Go Subliminal With a Vengeance, We’ll Be to Blame
HBO
Netflix
Ads
Advertising
Subliminal Ads
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Language is supposed to illuminate meaning, but it doesn’t always work that way. As usage evolves, definitions become unmoored, and different people start using the same word to mean entirely different things. I think ‘brand’ is one of those words that is widely used but unevenly understood.
—
Jerry McLaughlin
,
What is a Brand, Anyway?
Design
Branding
Advertising
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Only around a third of digital banner impressions have any impact at all, Mr. Snyder said, counting both the 57% that aren't viewed by humans and another roughly 10% rendered useless by frequency overkill.
—
Jack Neff
,
ARF: Brands Should Be Spending $31 Billion More This Year Than They Are
Advertising Spend
Advertising
Digital media
Banner Ads
Too Many Ads Make You Hate A Brand
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Advertising is more likely to be encoded in long-term memory if people encounter it in multiple media, said Manuel Garcia-Garcia, senior VP for research and innovation in global ad effectiveness at the ARF.
—
Jack Neff
,
ARF: Brands Should Be Spending $31 Billion More This Year Than They Are
Advertising Spend
Advertising
Digital media
Banner Ads
Too Many Ads Make You Hate A Brand
Share
"Hey, waiter! Why is my portion so small today?"
"I was here yesterday and I had bigger piece of meat and much more garnish?"
"Where were you sitting yesterday, sir?"
"By the window."
"You see, customers by the window are served better for advertising."
—
AlexanderZotov
,
"Hey, waiter! Why is my portion so small today?"
waiter
food
Advertising
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But contrary to the bromides from executives about what audiences really want, this ‘pivot to video’ is more about advertisers’ ongoing search for a sustainable ad format, one that doesn’t end up proving its own ineffectiveness or exhausting its novelty.
—
Adam Clair
,
Diminishing Returns — Real Life
Media
Advertising
Video
strategy
Business
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I’m Phil Knight, and I don’t believe in advertising.
—
Phil Knight
,
via addicted2success.com
Advertising
Belief
Pride
Success
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A creative idea needs creative direction not group consensus
—
Lucian Trestler
,
via bbh-labs.com
Creative Direction
Advertising
Design Quotes
Creativity
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Some salesmen think that selling is like eating—to satisfy an existing appetite; but a good salesman is like a good cook—he can create an appetite when the buyer isn't hungry.
—
George Horace Lorimer
,
Letters From A Self-Made Merchant To His Son
How To Think
Selling
Advertising
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AT&T said that it is halting all ad spending on Google except for search ads. That means AT&T ads will not run on YouTube or two million websites that take part in Google's ad network.
—
Jessica Guynn
,
AT&T, other U.S. advertisers quit Google, YouTube over extremist videos
Sensitive Content
Advertising
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"TV as a traditional medium is still important," said Rich Lehrfeld, senior VP-global brand marketing and communications, American Express. "When we run a heavy TV schedule, we see a lift in sales and product awareness. We need to run two weeks of digital to get the reach of one day of broadcast."
—
Rich Lehrfeld
,
Dear TV: We Love You. You're Perfect. Now Change. (But Not Too Much.)
The Present Of Media
The Future Of Television
Advertising Spend
Advertising
Share
A September 2018 comScore report showed that 65 percent of Reddit users are not on Pinterest; 43 percent are not on Snapchat; 33 percent are not on Instagram; 28 percent are not on Twitter and 17 percent are not on Facebook.
—
Kerry Flynn
,
Inside Reddit's brand and agency roadshow to lure more ad dollars
Media Cliff Notes
Reddit
Advertising
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Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need.
—
Tyler Durden
(Brad Pitt)
,
Fight Club
Consumerism
Advertising
Share
Makeup is so well-advertised you can’t ignore it completely.
—
Andy Warhol
,
The Philosophy of Andy Warhol (From A to B and Back Again)
Advertising
beauty
Makeup
Culture and Society
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Fake (social media) accounts, known as bots, can help sway advertising audiences and reshape political debates. They can defraud businesses and ruin reputations.
—
NICHOLAS CONFESSORE, GABRIEL J.X. DANCE, RICHARD HARRIS and MARK HANSEN
,
The Follower Factory
Fake Followers
Social Media Followers
Social Media Marketing
Advertising
Capitalism
digital age
Fake News
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Spotify will now suspend or terminate accounts it finds are using ad blockers
—
Catherine Shu
,
Spotify will now suspend or terminate accounts it finds are using ad blockers
Media Cliff Notes
Adblock
Advertising
Share
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