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Sahil Patel

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All Media Cliff Notes (6)Facebook (3)Digital media (1)Tech (1)Social (1)Revenue (1)Digital Video (1)Video (1)Facebook Ads (1)

From “85 percent of Facebook video is watched without sound”

Facebook might be hosting upwards of 8 billion views per day on its platform, but a wide majority of that viewership is happening in silence. As much as 85 percent of video views happen with the sound off, according to multiple publishers. Take, for instance, feel-good site LittleThings, which is…

Facebook Video Social Tech

From “Facebook news-feed changes will cut into publishers' branded-content revenue”

86 percent of publishers make 25 percent or less of their video revenue on Facebook — which points to how unsuccessful Facebook has been in building an ad revenue-sharing product that works for media companies.

Facebook Revenue Digital media Digital Video

From “Facebook's Silicon Valley approach has hindered its video ambitions”

Today, Facebook’s top video priority is Facebook Watch, a 7-month-old tab on the platform that offers episodic video shows and some live sports....But for all this effort, few users are going to the Watch section, and of those that do, few are watching long enough to hit the mid-roll ad break.

Media Cliff Notes Facebook Facebook Ads

From “Apple's subscription news and video services cater to media's middle class”

What Apple offers is potential scale: Apple News users now read more than 5 billion articles per month, according to Apple CEO Tim Cook, not to mention the 1.4 billion devices that Apple says are currently 'active.'

Media Cliff Notes

For many companies that are caught in the middle, Apple’s new services are an alluring option.

Media Cliff Notes

From “Inside Univision's troubled acquisition of Gizmodo and The Onion”

Later, Univision wrote off its investments in FMG, GMG and The Onion, claiming a loss of $32.5 million in the fourth quarter of 2018.

Media Cliff Notes

Last year, GMG and The Onion combined generated roughly $80 to $85 million in overall revenue, according to three sources familiar with the matter. But with all expenses added up, the organization was tens of millions in the red, sources said.

Media Cliff Notes

From “Podcast Industry Grapples With the Prospect of Automated Ads ”

Podcasters debate following the ad tech trail blazed by the internet.

Media Cliff Notes

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