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Max Willens Quotes

Total quotes: 9
“The content is made by Butter Works, an “outsourced video department” that handles everything from production services to video strategy for publishers and brands.”
— Max Willens, Elite Daily's Snapchat story was watched by 20m users last month
Tagged: Media Cliff Notes
“This week, the digital lifestyle publisher plans to announce the launch of Glow, a type of marketplace for fitness goods and classes offered by fitness influencers and by PopSugar itself.”
— Max Willens, PopSugar's new direct revenue play is a marketplace for workout tutorials
Tagged: Media Cliff Notes, Direct Revenue
“News publishers have added their subscribe pages to the long list of things they constantly tinker with in an attempt to drive revenue during challenging times.”
— Max Willens, The subscribe page has become a laboratory for news publishers experimenting with revenue stream options
Tagged: Media Cliff Notes, Subscriptions , Paywalls
“BuzzFeed CEO Jonah Peretti has been talking about revenue diversification and balance for years. Following his company’s latest executive departure, the digital publisher will be leaning even harder into that strategy.”
— Max Willens, Amid executive turnover, BuzzFeed refocuses its sales strategy
Tagged: Media Cliff Notes, Buzzfeed
“While publishers still have some time to find solutions — AB5 does not go into effect until the beginning of 2020 — most expect that they will address it simply by getting rid of California-based writers in favor of people based in other states.”
— Max Willens, 'Even more headaches': Publishers brace for fallout from California's 'gig worker' law
Tagged: Media Cliff Notes
“Those who dreamed of joining a startup media company that rockets to an IPO or a cash-rich exit are waking up to a less pleasant reality: The hoped-for pot of gold probably looks more like an all-stock merger that pushes off any payday, possibly in perpetuity.”
— Max Willens, It can be demotivating: Digital media's all-stock deals are the new normal
Tagged: Media Cliff Notes
“Bustle Digital Group is staking the next phase of its growth on an expansion into new verticals and plans to incorporate technology acquired this spring into the rest of its portfolio, as growth in the older parts of its portfolio begins to slow down.”
— Max Willens, 'This is the next chapter': Bustle readies launch of tech news site Input
Tagged: Media Cliff Notes
“As a standalone source of revenue, micropayments face several structural problems. Chief among them is Arrow’s information paradox, according to Tony Haile, CEO of Scroll, a forthcoming subscription service that will strip ads out of participating publishers’ sites. The paradox holds that a consumer will not pay for information or knowledge without knowing what it is, but that same consumer has no reason to pay for it once she knows what she’s getting.”
— Max Willens, In the hunt for reader revenue, publishers give micropayments another look
Tagged: Micropayments, Content, Publishing Revenue, Digital Publishing
“To make up for some of the loss in manpower, BuzzFeed will lean more heavily on unpaid contributors and editorial fellows to make quizzes, sources said. This year, BuzzFeed will resurrect a fellowships program, but in an expanded form. Fellowships will last 12 months instead of three, and the number of fellows BuzzFeed plans to hire – up to a dozen, one source familiar with the matter said – represents a substantial increase from previous years. Though it’s unlikely those fellows will be tasked with producing hard news, they will be expected to produce a lot of the personality-focused content that BuzzFeed has long been synonymous with.”
— Max Willens, Dented by layoffs, BuzzFeed charts a path to a sustainable business
Tagged: Media Cliff Notes, Buzzfeed, Layoffs
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