People
Marc Ecko

Marc Ecko photo

Marc Ecko Quotes

Total quotes: 3

Marc Ecko photo

Marc Ecko

Birthname

Birthday: August 29, 1972

Birthplace: Livingston, New Jersey, United States

Educated At: Rutgers University

Nationality: United States Of America

Occupations: Painter, Graffiti Artist

Total quotes: 3

“Your relevance is about as relevant as the Earth is to the billions and billions of stars in the sky.”

— Marc Ecko, Unlabel: Selling You Without Selling Out

Tagged: Relevance

“When you create an authentic brand that you believe in, you need to push yourself to think about what that brand really means, and that’s not limited to a product or industry. Go deeper. Think about its values, think about how it can be tweaked, reframed, and spun into something more interesting.”

— Marc Ecko, Unlabel: Selling You Without Selling Out

Tagged: Branding

“Being in need created a desperate market approach. You don't compete with dollars. How do you get people to feel something emotionally? We couldn't afford to go to the 1997 MAGIC show in Las Vegas, but we had already paid for the booth. So we printed 25,000 bumper stickers, 'Where's Ecko?' and sent out a street team with them. Music marketing at that time was doing a lot of that. We ended up doing more sales at that market, commando-style–twice the volume we did the year before–by not being there.”

— Marc Ecko, An Interview with Hip Hop Fashion Mogul Marc Ecko

Tagged: Obstacles

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