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Kayleigh Barber Quotes

Total quotes: 6
“For non-epicurean publications, opening a long-term, food-based brand extension might seem a bit unusual. Even for epicureans, a 38,000 square-foot food hall represents a daunting investment.”
— Kayleigh Barber, Publishers Dig Into New Revenue Through Dining Experiences- Folio:
Tagged: Media Cliff Notes
“Famous Birthdays has found a niche: providing slimmed-down biographies and ranking the popularity of Generation Z social media stars and celebrities like Charli D’Amelio and Shawn Mendes.”
— Kayleigh Barber, How Famous Birthdays is building a growing media company on the back of programmatic ads
Tagged: Media Cliff Notes
“Nylon, the alternative fashion and lifestyle magazine founded in 1999, was scooped up by Bustle Digital Group for an undisclosed sum on Thursday.”
— Kayleigh Barber, Bustle Digital Group Buys Nylon Magazine, Plans to Relaunch Print- Folio:
Tagged: Media Cliff Notes
“Two years ago, a series of “Why I Left BuzzFeed” videos popped up on YouTube, with past employees complaining they were not allowed to create non-BuzzFeed content while employed by the company. The implication: BuzzFeed wasn’t creator-friendly.”
— Kayleigh Barber, How BuzzFeed has built a creators network for branded content
Tagged: Media Cliff Notes
“Over the past three months, the media industry has been dedicated to covering the global pandemic. In the past two weeks, a significant shift has been made to covering the George Floyd protests. Both subjects have dominated the news cycle and as a result, misinformation and false news have popped up all over the internet.”
— Kayleigh Barber, 'The information apocalypse': How BuzzFeed's Craig Silverman hunts down misinformation and hoaxes
Tagged: Media Cliff Notes
“Imagine an alcohol brand that wanted to reach female millennials who like to drink in the summer, love nail art and are interested in LGBTQA issues. With its new offering, internally called SponCon, BuzzFeed might take that request and ask its edit team to create five posts that align with the initiatives of the advertiser. The content itself, however, isn’t sponsored or branded. The articles don’t mention the advertisers, but the advertiser owns 100% of the share of voice with on-page display advertising. SponCon packages come with impression guarantees, which BuzzFeed ensures it meets with a mixture of organic traffic and social distribution.”
— Kayleigh Barber, BuzzFeed's SponCon lets display advertisers request editorial content for their target audiences
Tagged: Media Cliff Notes
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