Quote
Catalog

Geoff Schiller

5 quotes

All Media Cliff Notes (3)Media Companies (1)Digital media (1)Online Publishing (1)Media (1)Quality Over Quantity (1)Writing (1)Making Great Content (1)Marketing Events (1)Digital Media Economics (1)Content Production Realities (1)Pop Up Stores (1)

From “'The future is fewer pieces of content'”

Custom content is laborious, so the future is fewer pieces of content that drive bigger consumption and views, primed to perform because of the data, analytics and creativity behind it.

Quality Over Quantity Content Production Realities Writing Making Great Content Digital Media Economics

From “Publishers chase experiential budgets with holiday pop-up shops”

Experiential marketing has always been part of our offering, but we’ve seen a significant uptick in the demand for bespoke events. It’s a response to the need to do things that are fewer, bigger, better.

Digital media Pop Up Stores Marketing Events Media

From “The #Adulting Digital Media Brand”

We have been somewhat immune to some of the critiques about native and performance: We have been able to connect branded content to some outcome, whether it’s driving sales or sign-ups, and have been singularly focused on being the bridge builder between inspiration and action. That’s how we…

Media Cliff Notes

From “Group Nine's Geoff Schiller”

The PopSugar playbook was all about its verticals: “pets, finance, food, all the way through.

Media Cliff Notes

From “Can Group Nine CRO Geoff Schiller Siphon Ad Dollars From Linear TV? | AdExchanger”

What binds these brands together is optimism.

Media Cliff Notes

W W WW WW W MW W WW W W WW W W W WW W W &W W WW W W WW &W W W& WW WW& W W K W WW& WW W W M W W MWKW &WW W & W WW WWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWMWWMMMMMMMWMMMMMMMMW WM&&&MMWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWMMK KWWWWWWWWWWWWWWWWWWWWWWWM KW WWWWWWWWWWWWWWWWMMMMMMMMMMMMWWWWWWWWWMMMMM&&&MM&&&&&&&&&&&&&&&&&&&&&&&&&&&&W WKKKKKK&&MWWWWWMMMMMM&&&&&WWWWWWWWWWWWWM&&K &WWWWWWWWWWWWWWWMM WWKK WWWWWWWWWWWWWWWWWWWMMMMMMWWW MWWMMM&&MMMMMM&&&&M&&&&&&&&&&&&&&&&&&&W WKKKKKK&MMWWWWWMMMMMMM&&&MMWWWWWWWWWWKWWM&K &WWWWWWWWWWWWWWWWW WK WWWWWWWWWWWWWWWWWWWWWWWWWW KWMMMMM&MMMMMMMMMM&&MM&MMMMMM&&MMMMMW W&KKKKK&MMWWWWWMMMMMMM&&&&MWWWWWWW& &&K MWWWWWWWWWWWWWWWWWWWM W& WWWWWWWWWWWWWWWWWWWWWWWW WWMMMMMMMMMMMMMMMWWWWWM&WWWWMMMMMMW W&KKKKK&MMWWWWWWMMMM&M&&&&MWWWWWWW WK MWWWWWWWWWWWWWWWWWMM& W& WWWWWWWWWWWWWWWWWWWWWWWW WWMMMMM&MMMMMMWW MWWMMMWW W&&KKK&&MMWWWWWMMMMMMMM&&&MWWWWWWW W MK MWWWWWWWWWWWWWWWKKK W& WWWWWWWWWWWWWWWWWWWWWWW WMMMMMMMMMMWM WWWWWW W&&KKKK&MMWWWWWWWMMMMMM&&&MWWWWWWW K WK &WWWWWWWWWWWWWWMMKK W& WWWWWWWWWWWWWWWWWWWWWWW WMMMMMMMMMW& WWWWW W&&&&&&&MMWWWWWWWWMMMMMM&MMWWWWWWW WK &WWWWWWWWWWWWWWW&KKK W& WWWWWWWWWWWWWWWWWWWWWWW KWMMMMMMMM&K WWWW W&&&&&&&MMWWWWWWWMMMMMMM&&MWWWWWWW WK &WWWWWWWWWWWWWWWM&KK W& WWWWWWWWWWWWWWWWWWWWWWW WWWMMMMMMM& WWW W&K&&&&&MMWWWWWWWMMMMMM&&&MWWWWWWK WK &WWWWWWWWWWWWWWWMKK W& WWWWWWWWWWWWWWWWWWWWWWW WWWMMMMMM&& KK MWW W&K&&&&&MMWWWWWWWWMMMMM&&&MWWWWWW KWK MWWWWWWWWWWWWWWM&KK &WK WWWWWWWWWWWWWWWWWWWWWWW K WWWWMMMMMM& WW W&&&&&&&MMWWWWWWWMMMMMMM&&MWWWWWW MM& MWWWWWWWWWWWWWWWWWWWWWWW& K WWWWWWWWWWWWWWWWWWWWWWWW WWWWMMMMMMMW W W&&&&&&&MMWWWWWWWMMMMMM&&&MWWWWWW WM& MWWWWWWWWWWWWWWMKKK & WWWWWWWWWWWWWWWWWWWWWWWWWM MWWWWMMWMMMMM W W&&&&&&&MMWWWWWMMMMMMM&&&&&WWWWWW W&K KMWWWWWWWWWWWWWWM&KK K WWWWWWWWWWWWWW KKWWWWWWM W&&&&&&&&&&&K K W&&&&&&&&MWWWWWWMMMMM&&&KK&WWWWWW W&KWM& KMWWWWWWWWWWWWWWM&KK KWMMMMMMMMMMM WWWWWWW WKK&&&&&&&MWWWWMMMM&&&&KKK&WWWWWWW&WWW WWWM& KMWWWWWWWWWWWWWWM&KK K WWWWWWWWWWWM WWWWWWWM W KK&&&&&&MWWWWMM&&&&&&KKKKMWWWWW&WWWWW&MMMK MWWWWWWWWWWWWWMM&KK K K&WWWWWWWWW WM MWKK WKKKKKKKK&MMWWMM&&&&&&KK KMWWWWWMWWWWW&W&& MWWWWWWWWWWWWWM&KKK KMWWWWWWWW W KKKKKKK&&MMMM&&&KK&KKK MWWWWWMWWWWW&MK &MWWWWWWMWWWWW&KKK WKKKKKKK&&&MMMM&&KKKKKK &MWWWWKWWWWWMK &MWWWWWMWWWWWW&KK WKKKKK KK&&&MM&&KKK K&&&&&&WWWWWW &MWWWWWMMWWWWW&KKK WK KK KKKK&&&&K KK WWW &MWWWWMMMMWWWW&&KKK WK K KKK&KK WWW KMMWWMMMMMWWWWMM&K WK K KKK WWW K&MMMMM&MMWWWWM K WK K WWW K&MMMMM&&MWWM WK K WWW K&MMMM&&&MM& WK K WWW K&MM&&&&&&& & WK KWK WW& K&MM&&K&&& WK K &WWWWWWWWW&&KWWW W M KK&M&KKKK

, , : . , , . , : , . :,, . .. , :: . . :, , , . . : . .., ,.,,,,,::,,. . , ,:,: :,,::,, . ., . .,: ,,::,: . :., . .,, ,,::, ,: .,: , , ,,. .,,, , :, .., ,:. . , , . , : ., , , .: ., ,,:,,: :: : .,. :,,,., ,: :,,.,, ,.: : ,,,., , , : . : . .,.. , , . , ,., .,, , ,. . ,.... : : .,,. , : , . , . : ..........: ,.,..,,. , ,., . .. : .,,. ...,.....,,.: ,., ,,,. :: ,. . ,. : : ....,,..,....,:::.....,, :,. ,.... : . .. .........,,.,...,,,....,..,,, :,,.,. , :: :. : :: ,.. . ..........,,,,.....,,....,.,.. : :.,,, .. . :: , . .. ............,,,,,... ....,..,,:,:... ,:.... : ,. , .............,,,,,,. .,,,,:,,,:,:,,,,,...... ..,.... : ............,,,,,,,..,:.,..,.:::...,,,,....,,,... .. ...........,,,,,,,,..:.,,..,:.,..,,,,,.,..,,.,,....,

} ~* < <~ < ~ < ~ <~ ~ * ~ < ~ < } } < ~} ~ } * } } }}}}}}}}}}}}}}}}}}}}}}}}}}} } }}}}}}}}}}}}}}}}}}}}}}}}}}}* ****}}} }}}}}}}}}}}} }}}**<<<*} }}****<<*** * < }<~ ~ * ~ ~ } } } < * }*~ < *~~~ } * ~* * * } * ~ < < <~ ~ ~ ~ } < * <} ~ }~ * } }}}} }}} ~ ~ } * < < }}*} * < ~ ~ < < } ~ *} *} * < < < ~ } } <*~~* **~ << < <* ~ }*} } }~* ~ *~ }<*** } ~ * }}*} } * ~ } } } ~ } }} * *} } <<* * }<<<<<* ~ < } <~<<< }* }}}} } }*** ~*} * * }~ } *< }}}* ~<<< ~<**<<~ }} ******** ~ * < } ~~ **<*}}*~ ** <<******< ~ ~ *}}}}}}~ }** }~ <<*<<<<< <<} }}}} } } }*<* }}*< <~<<<<~ ~ }}< ~* }} * * }}*<* }<~ ~~~ } ~ ~ ~ < <~ <*}*~ }*}}}* * }}**<* }<<~ ~<<~~ ~~*<*~ * }*}}}* *}}}*<<* }* *<~~<***< }<<< * }}}**}} }*<<} * *}***<<* }}***<****< * ~ < } }* ~* <<<* }*} *} }}}***< <} } } }}* }~ <<<* }***} }* }*} }*<

U V U V U o U U o o U U j ooooojjjjjjjj j j jjjjjj jjooooojjjjj jjjooooojjjjoj V U UoV U UVjoU UUVooU V V UojoU UVVoooo U UVjoU ooVV U U UVjoU ooVV U jj V UVjoU UVVoVo U o VUUUUVV j UVjoU UVVoVV U j oUUUUUUVVoo j UVjoU UVoVo U jjj jUUUVVVV VVVVj UojoU UVooo U oj Vo j VVVVUUVo j j o UojoU UUVoVo U o VUUooojU j joVUU UVo V o UojoU UVojo U UjoVVU UVoU VooU V V jVUUVj j o j UVjoU U U UooVVj VVjVUVo o Vo U UVooU UVojoVU V VVVVVo Vj o j jjoVVojoUj U V VoV UVVooVU o VVVU UU joj U jVVUjoVoU UVj U VVU o VoV UVVooVVUo VVUUUVU UUUo j oVVVVVVVoVVVoo jVV jV oVoj j UoV UVooooV V U UVoVoo j oVVoo VUVVVVVVVVVVVoj joj jjjjj U VoVU UVoojjV o o UVj U V jVUUVVVVVVoVo j jo UU UoooU UVojjoVUo oU VUV VVo oVoj j oVoooj jjjVVo U UUU UVjjoU UVojjjoVUj oVoojjjjjoo jUUjoVVUUUU oooVjj UUVU VVo oU UUVoojjoVUj j UUVjVVVUV jUooVV U UUUUUVVV Vooj jV UVVojjoVUj UUVooUVV U UU UUUUVVVVVVVU UUVVj jjjjj jV UVjjjoj VVVojoj jj U UUUUU UUVVVVVoooVVVoooooo jjj jV UVj oUVj oVUUVoj U UUUUUUU UVVooooooooooooj jj jj jV V j UUVoo U UUUUUUVUUVVooojjjjjjooooj j jV V VUUUoo U UUUUUVVVVVoojjjjjjjjjoooj jV V jj j VVUUVo U UUUUVVVoooojj jjjj j jV Uojjj jV UVoVUo UUUUVVVooojjjj jVooVoooVVVVU o jo jV Uj jjj j VUVj jUVVVUo U UUUVVojj j o oo VU jV Vj jj j j

& & K K K W MWWWWWWWWWWWM&WWWWWWWWWWWWWWWW WWWWWWWWWWWWWWWWW MWWWWWWWWMWK MWWWWWWWWW KWWWWWWWWMMWWW W&MWWWWWMMWWW M &WWWWWWWW WK MWWWWWWWW && &WWWW &W WMMWWWWWMMWWW W KWWWWWWM& WK WWWWWWWWW K WWWW && W WMMWWWWWWMWWW W &WWWWWWM& WK WWWWWWWWW& KK WWWW WMMWWWWWMMWWW M &WWWWWWWW&W WWWWWWWWWWWK KWWWWW KK WMMWWWWMM&WWW KW &WWWWWWM& K KWWWW& KWWW M&KKK MMMWWWM&&KWWWWWWM &WWWWWWM& K &&M&& & M&&MWM&&&KMWWWWM &WWWWWM&K K && M&&MM&KK KK WW KWWWWWWW& MK M&&K&K WW KWWWWW MM M&K WM KWWMW & MM M& WWWWWWW MM KWWM &MW& KK K&WWWM& WW KWMK MM& KW MWWWWWWWWWW KMM &K KM &WWWWWWW& & KW& K& WWWWW&KMMWWM &W M K W &K W K K WWWWWW& W K WM WK & MWK KKW&M WWW & K&WMWWM WWWMMWMMWMWK KWWWWM WWWWW&WMK &MWWM& &MMWW& KMWWMMK &&WK WWWWWW&

, : , : ,. . .. , , : , . , , . . , .. ,.., : ..,,,.,... ,,. : ..,,,,,,..,,::. ,. ..,,,,,,,,,,,:.,.,,,.. ..,,,,,:,,.,.,::,,.. ,, ....,,,,,,,.,:,.,,,.. ...,,,:,:,,,:,, ::,., .,,,,,:::,,,,. .,,,,,:,:,,,,. : , ,,,,,,,,,,,.,. :: :::: ::::,,,. : . :., , :: : :: , : ., :: : :,,: , :: :::,. : :, .. ::: ::, , ,, : : ::. ::,: : . ::: :

* }* ~ * } ~ } } ~ ***<<<~~<<<<<<<<<<<<<<<<<<<<< ~~<<<<~~~<<*<<<<~ ~<*<<*<<~~< < <~* ~ } } < } < ~ * * ~ * } } ~* } *} < ~<~ ~ < **< < < < }~< } ~ * } ~ } } * } < * * }** * < <~~~ *<* } < } }*} <} }}}}<}} ~~* }}*} < ~*<*~ <*<<*~ < * }} } <~}* <~* <}**< << **~~< } < * <~** }*~ *}}<<~ ~ *< <*~~< * * < < ~ } **<~ <}*~~~ ~ ~~~~ ~~ *<<<***< < * }* }}}}}*~ *}<~~~~~ ~ ~~~ ~<<<<~<<<~ }}<* }*< }** ~ **<~~~~~ ~~~~ <*}}*~ < * }*< } } < *}<<~~~~ ~~~~ ~<*}**~ <<* * ~~ ~ }* < *}~~~~~~~ <~~~~~ ~<<*<~~~<<*~<* ~ * } } ~< < <<<<~~~<}~<<<<~~~<<<**~<~<<< <<~ <<~~< } ~

o V U oUV o U Vo o V VV jo U jj V V U o j U oj V V o Uo VV U j V o V o UVoU oUUj Uj V V U ojU VU V j jj U V V o VVoo VooUo o U V V o VU VV VV jo oo V Uo V V j V V jVV V UU U Voj VV jUj V VVVUVjj jjj U o V UUVjjooVjo j j UVojjj U V j V Uoj jj UooUVVV o Vj Vj U j jojVooj V j Uj j VjojoVoj V o o UU j jjjj ooj V j j j ojjj j Vo UU VV V V oj jjjjjj V U UV Uoojjjj UV o j Uoj oojjjj oo jj jV U Vj V o U VUUo j jU V j j U o U o U o j j j V ooo o

Related People