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Robbie Burton

323 Quotes
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323 quotes curated by Robbie Burton:

“A global wave of new copyright laws means that platforms are likely to have to start paying publishers for the right to carry their content, even if it's just a linked headline or bit of text.”
— Sara Fischer, Axios Media Trends
Tagged: Media Cliff Notes
“The PopSugar playbook was all about its verticals: “pets, finance, food, all the way through.”
— Geoff Schiller, Group Nine's Geoff Schiller: Legacy media organizations have caught up
Tagged: Media Cliff Notes
“BuzzFeed’s core strength has always been our ability to adapt and innovate as the world changes. When BuzzFeed started, smart phones didn’t exist, the social platforms were just for personal updates, and digital video provided a terrible user experience. At the time, BuzzFeed was a website for desktop audiences with minimal social traffic and no video content. Fortunately we were able to evolve our model as the world changed and today mobile, social, and digital video are at the core of our business. Likewise, for most of BuzzFeed’s history, almost all our revenue came from native advertising. In the past few years, we launched new businesses and today 70% of our revenue comes from these new businesses.”
— Jonah Peretti, BuzzFeed In 2020- How We Continue To Transform Our Business
Tagged: Media Cliff Notes
“We’re not afraid to admit that we’re part of the problem.”
— Bryan Meehan, Bring your mug: Some Blue Bottles will no longer use plastic or paper cups
Tagged: Climate Change
“We’d like to provide that kind of measurement and understanding because it’s going to make marketing better.”
— David Fischer, Podcast: CRO David Fischer On Facebook's Plans For 2020 | AdExchanger
Tagged: Media Cliff Notes
“Barstool Sports has sold more than 30,000 people on its Barstool Gold subscription product.”
— Erika Nardini, Barstool Sports tops 30k paying subscribers
Tagged: Media Cliff Notes
“Imagine an alcohol brand that wanted to reach female millennials who like to drink in the summer, love nail art and are interested in LGBTQA issues. With its new offering, internally called SponCon, BuzzFeed might take that request and ask its edit team to create five posts that align with the initiatives of the advertiser. The content itself, however, isn’t sponsored or branded. The articles don’t mention the advertisers, but the advertiser owns 100% of the share of voice with on-page display advertising. SponCon packages come with impression guarantees, which BuzzFeed ensures it meets with a mixture of organic traffic and social distribution.”
— Kayleigh Barber, BuzzFeed's SponCon lets display advertisers request editorial content for their target audiences
Tagged: Media Cliff Notes
“The inside story of the struggle the donut chain had in phasing out its iconic, yet hazardous, styrofoam cup.”
— Alyssa Giacobbe, Why It Took Dunkin' Donuts 10 Years to Build the Perfect New Cup
Tagged: Climate
“As Chick-fil-A expands globally and into more liberal parts of the U.S., the chicken chain plans to change which charities it donates to after years of bad press and protests from the LGBT community.”
— Cameron Sperance, EXCLUSIVE: Chick-fil-A To Stop Donations To Charities With Anti-LGBT Views
Tagged: Chick-Fil-A, LGBT
“On one side, some Google employees say that the company shouldn’t cooperate at all with takedown requests from countries such as Russia or Turkey. Others say it is important to follow the laws of countries where they are based.”
— Kirsten Grind, Sam Schechner, Robert McMillan and John West, How Google Interferes With Its Search Algorithms and Changes Your Results
Tagged: Google