“An advertiser wants to purchase some native advertising from your publication. After negotiating the terms, your salesperson asks the advertiser whether they do any Facebook or Google campaigns (of course they do, everyone does these days!), and suggests that they can maximize the benefits of their native ad purchase by retargeting everyone who reads the article. For only 20% more (or whatever you choose to charge), that option can be bundled with their native advertising purchase.”

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About the author

This page was created by our editorial team. Each page is manually curated, researched, collected, and issued by our staff writers. Quotes contained on this page have been double checked for their citations, their accuracy and the impact it will have on our readers.

Kelly Peacock is an accomplished poet and social media expert based in Brooklyn, New York. Kelly has a Bachelor's degree in creative writing from Farieligh Dickinson University and has contributed to many literary and cultural publications. Kelly assists on a wide variety of quote inputting and social media functions for Quote Catalog. Visit her personal website here.

Kendra Syrdal is a writer, editor, partner, and senior publisher for The Thought & Expression Company. Over the last few years she has been personally responsible for writing, editing, and producing over 30+ million pageviews on Thought Catalog.