A common advertising campaign strategy, especially in subway and bus ads, seems to involve trading on New Yorkers’ mythic negativity by reminding them what curmudgeons they still are. 'New Yorkers love us and they hate everything,' an ad for Oscar health insurance says. 'Over eight million people in NYC and we help you avoid them all,' the food delivery app Seamless says. It’s as if New York, now softened by safety and affluence, is in the position of trying to sell itself back to itself. Don’t worry, we’re still a bunch of jerks! It’s as if we need constant convincing that it’s still possible to feel like a New Yorker, even if New York doesn’t feel the way it used to.