“The O’Reilly boycott is a bad idea. Even if you hate the guy, think of it this way: It may end up energizing calls for advertising boycotts against the on-air talent you like, inspiring timidity among ad buyers who are already too timid. My preference—call it self-interest—is for advertisers to place ads against content that connects them to the audiences they covet, not content or personalities they approve of.”

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