The future of marketing isn't in engaging influencers for over-staged, over-styled, made-to-look-authentic branded content. It's an incredibly deceptive tactic, sure to follow a downward spiral from initial excitement to the ultimate letdown. The future of marketing must be one where brands look to their real fans and customers for less (yet, better) branded content for their marketing campaigns. It's a natural, authentic and, most importantly, honest approach to branded content creation. And it's exactly what fans and customers need to stay engaged for the long term.