“The biggest challenge they have is that the defining characteristic of millennials is, there is no defining characteristic. Marketers desperately want millennials to be more monolithic, but the older end are parents with a couple kids, the younger end is just getting out of college. It's the most culturally diverse group, and they celebrate that. Media companies struggle with mass-culture segmenting. You can't be all things to all people. We're no longer thinking in large, demographic swaths. We're thinking of coalitions of like-minded groups.”
— Chris Wexler, 2019 is expected to be another terrible year for media brands, but publishers like BuzzFeed and Refinery29 have a plan to survive
Tagged: Media Cliff Notes, Alternative Revenue Models
Share on Facebook
Share on Twitter
Read:
2019 is expected to be another terrible year for media brands, but publishers like BuzzFeed and Refinery29 have a plan to survive businessinsider.com

Explore more quotes:

Beach Quotes (66)
Deep Quotes (500)
Encouraging Quotes (45)
Funny Quotes (183)
Inspirational Quotes (501)
Quotes about Love (1,439)
TV Quotes (1,000+)
Movie Quotes (1,000+)

About the author

This page was created by our editorial team. Each page is manually curated, researched, collected, and issued by our staff writers. Quotes contained on this page have been double checked for their citations, their accuracy and the impact it will have on our readers.

Kelly Peacock is an accomplished poet and social media expert based in Brooklyn, New York. Kelly has a Bachelor's degree in creative writing from Farieligh Dickinson University and has contributed to many literary and cultural publications. Kelly assists on a wide variety of quote inputting and social media functions for Quote Catalog. Visit her personal website here.

Kendra Syrdal is a writer, editor, partner, and senior publisher for The Thought & Expression Company. Over the last few years she has been personally responsible for writing, editing, and producing over 30+ million pageviews on Thought Catalog.