You put on makeup because it's fun, but why is lengthening your eyelashes and painting your lips redder fun, instead of painting your forehead blue and drawing roses on your cheeks? Because that's the beauty standard that the patriarchy has enforced on us...
You can still make these choices. We're all human, we can't fight every battle. But don't ignore the fact that we're making these choices in a patriarchy that rewards us for some, and punishes us for others; don't decide that just because you're a woman and you made a choice, it has to be a feminist one.
this comes from the comments section of the article