Peter Vandre Quotes
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Audience-based planning is shifting from cookie-based to ID-based. Cookie-based planning has lots of problems: People change their devices, cookies get deleted and cookies are not available on mobile apps, et cetera. Consumer ID-based planning can bypass cross-device problems, and we can even connect it with offline sales. We can see who we show ads to and who we don’t show ads to, and then match the sales back.
Audience-based planning is the next battleground for media agencies
October 12, 2017