Nick Johnson Quotes

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Nick Johnson

Nick Johnson

Birthname

AKA Nick Johnson

Educated At Highland High School

Nationality United States Of America

Occupations Basketball Player

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The murkiness of the long tail in terms of brand safety, along with Safari 11 killing cookies after 24 hours, is going to force a contraction of money that’s spent on the long tail. That budget is going to pull back and need to find a place to live.

— Nick Johnson, Turner’s Top Digital Ad Strategist Sees Opportunity In Brand-Safety Push | AdExchanger

Brand Safety Long Tail Marketing Private Marketplace Programmatic Turner Media

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Related quotes to Nick Johnson tagged Brand Safety

Fake news, racism, sexism, terrorists spreading messages of hate, toxic content directed at children — parts of the Internet we have ended up with is a million miles from where we thought it would take us. It is in the digital media industry's interest to listen and act on this.

— Keith Weed, One of the world’s largest advertisers threatens to pull its ads from Facebook and Google over toxic content

Unilever Facebook Snapchat Twitter Quotes Amazon Techlash Brand Safety Marketing Media Cliff Notes

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The technology to moderate content on platforms like this should be a scalpel, but YouTube's approach always seems to be more like pouring cauldrons of hot tar from a medieval parapet and hoping for the best.

— Matt Wallace, YouTube's Content Moderation Is an Inconsistent Mess

Youtube Brand Safety Content moderation Media Cliff Notes

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Digital turned 21 in 2017. It’s an adult now. The responsibilities are increasing. We pushed transparency; that’s step one. That leads to: You need more controls on your systems. It’s very clear that expectations are rising for digital companies.

— Marc Pritchard, 'Expectations are rising': P&G's Marc Pritchard says 2018 is the year of brand safety

P&G Marketing Viewability Brand Safety Media Advertising

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